Wednesday, 20 January 2016

Waking up to a Gold Morning:Then & Now #Colgate360GoldMornings

When I look back to my golden old childhood days I simply wonder how simple and trouble free those days were. I was in my village and every morning after waking up I used to take a little cow dung ash and a slim freshly extracted stick from the neem tree to brush my teeth. One end of the stick was required to be chewed first to soften it to be used as the brush.  Once the brushing is over the stick was torn from the middle into two longitudinal pieces and both the pieces were used to clean the tongue. The entire ritual never stretched beyond two to three minutes. The practice of brushing the teeth after every meal was never heard of. But in spite of so little dental care none of the village people ever suffered from any sort of dental problems.

After growing up a little I was introduced to burnt charcoal along with ash to brush my teeth. I am sure the present day generation will never believe it but my teeth were sparkling white at that time. When I shifted to the town for my studies I was given a small bottle made of tin containing some white powder to brush my teeth with. The peppermint taste of this powder was really amazing and I liked it very much. Then my father gave me a plastic stick with some white plastic bristles at one end and called it a tooth brush. I was asked to wash the brush properly after using it and preserve it for use every day. It was quite contrasting to what I was used to do with the neem stick brush in the village. It used to be discarded after every single use. The idea of using the same brush again and again somehow did not appeal to me. But I got used to it. This is how I was introduced to Colgate tooth brush and tooth powder. Since those days in the 1970s I have been using Colgate in some form or other.

Colgate has come up with innumerable types of tooth pastes and tooth brushes since then. The latest being the Colgate 360° Charcoal Gold tooth brush. The stunning Golden look of this latest dental weapon from Colgate’s armory is really a master piece. I tried brushing with this weapon this morning and the feeling of freshness is awesome. I wish had this been invented during my childhood days I would have felt like an emperor having possessed it. This tooth brush is worth its price and is targeted at the middle class Indian urban population. I wish my age-old companion brand great success in marketing it.

P.S. This post has been specifically written for Colgate 360 Charcoal Gold toothbrush and Colgate's wake up to a gold morning campaign.  #Colgate360GoldMornings


  1. What you're saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I'm sure you'll reach so many people with what you've got to say.

  2. Hey keep posting such good and meaningful articles.